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Anhe Grasps New Business Opportunities
Post Time:15/11/2016 Browse Number:

  Yiwu Anhe Import & Export Co., Ltd. has grasped new opportunities to do business with Belt and Road countries. With its volume of foreign purchase continuing to rise, the company is full of hustle and bustle. In addition, it has expanded its import business by importing Georgian wine, which sells very well in Yiwu. The company has now embarked on a new journey.

  “We have no other skills but to be honest to our clients and to earn good reputation,” Zhu Jingxiang, company's spokesperson, said when asked about his knack for doing business.

  In 2003, Zhu Jingxiang and his wife Li Jing came from Heilong Jiang province to engage in foreign purchasing with their brother and sister in Yiwu. Because they are able to speak Russian, they have done business with Belt and Road countries for 13 years. Despite foreign businessmen’s occasional lateness and defaults on payments for goods, they still think that honesty is the best policy.

  “Our new clients are mostly brought by the old ones,” says Zhu. Many dealers in the Yiwu trade market became friends with clients from Russia, Georgia, Azerbaijan, and other countries in the region after several transactions.

  It is the company’s well-deserved reputation that guarantees its incoming orders. Even in these years when foreign import and export business is at a low ebb, the company has maintained a steady economic status. This year, their business is looking up. “Compared with 600 containers in past years, this year, more than 800 containers will be used,” Zhu said.

       Located at the crossroads of Western Asia and Eastern Europe, Georgia is a major country among the Belt and Road countries. Georgia is also the cradle of wine. UNESCO added the ancient traditional Georgian winemaking method using the Kvevri clay jars to the UNESCO Intangible Cultural Heritage Lists.

  Since 2008, Zhu has made friends with many Georgians. “Georgia is a country that brings me luck,” he said. “I only began to do wine business a couple of years ago when one of my Georgian friends advised me to import Georgian wine.”

  In order to find the wine that is best suited for China, Zhu has been to Georgia many times. Eventually, Zhu chose a chateau that that has a reputation for high quality to be his business partner. “We mainly aim for the medium- and high-end market,” he says.

  When everything was prepared, the first set of more than 6,000 bottles of Georgian wine were imported, and those wine sold out in just three to four months. In the first half of this year, when the second set of 16,000 bottles of wine were put on the market, many of their regular clients came to place orders with them. Two months later, the stock was very low. At the beginning of October, the third set of wine was put on the market.

  “Because of the quality of the wine, and the prosperous market for imported wine in China, we are optimistic about the prospects of Georgian wine,” said Zhu with confidence. (By Zhang Yunfei, translated by Pu Yanli, edited by Kendra Fiddler)

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