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E-Commerce Conference on Business Skills
Post Time:03/01/2017 Browse Number:

    Recently, more than 200 business executives from around the world attended the second session of the Global Conference for Cross-Border E-Commerce held in Jinhua. They concluded that the development of e-commerce is constantly evolving, and they need to adapt to the changes and seize opportunities.

Consumers Accessing Global Commodities

Kaola Convinces Customers Via Live Video

  Netease Kaola emerges as a new force in the importing business of international e-commerce. Koala's proprietary commodities are authorized with live videos to present detailed product information to customers. Wang Xiao, Vice President of Kaola, has found that customers can make better purchasing decisions after getting more familiar with the products through live videos.

Beibei Rises to the Occasion

  Since it came online in April, 2014, has acquired almost 70% users’ share of the maternal and child products market. Jiang Yuchen, Vice President of Beibei, feels that the company was lucky to have caught up with the Internet Era, and is glad they have seized the opportunities to make a profit.

Juanpi Suppliers Provide Well-priced Commodities

  Wang Lei, Deputy Director of Juanpi's operations center, stressed that Juanpi provides popular products with fair prices instead of selling luxury goods. Some overseas goods are of better quality and cheaper price than domestic goods, so Juanpi aims to introduce those commodities and provide easy access to them for domestic customers.

“Made in China” Products Inaugurate a New Era

China's Leading Role in Digital Trade

  Wang Shutong, founder and CEO of, made a keynote speech at the opening ceremony. He stated that under the global background of anti-globalization and trade protectionism, China has played a leading role in confronting challenges and taking responsibility. China is expected to become an indispensable part of digital global trade.

The Importance of Branding

  Makeronly is a platform for factories to conduct international e-commerce, and foreign businessmen purchase directly from the factories via the platform without the help of a middleman.

       According to Qin Changling, Chairman of Makeronly, before the factories made meager profits, although they excelled in exporting, and the key problem lay in the lack of branding. Therefore, it is essential to upgrade the service of e-commerce platform, so that Chinese products can establish a high-end brand image worldwide.

Opportunities and Challenges Coexist

Cross-cultural Management Becomes the Biggest Challenge

  According to Wang Xiaozhong, General Manager of the Public Policy & Government Relations of eBay in Greater China, in the future international e-commerce will enter a sustainable on-demand supplying era when purchases take place anywhere and anytime, and trade will not be confined by national boundaries.

  Meanwhile, e-commerce companies are confronted with challenges in unifying the tax and product standards as well as in dealing with trade disputes and non-tariff barriers. Therefore, cross-cultural management ability becomes a major challenge, and an accurate sense of customers’ psychology is a decisive factor.

Choosing a Suitable Approach

  Yanmin, COO of Pfhoo, commented that international e-commerce enterprises need to find a suitable way to help themselves play their roles. The competition among e-commerce enterprises is indeed a competition of the supply chain. Thus a flexible supply chain and application of big data facilitate their adaption to change. (By Tang Yuxin, translated by Kang Meiling, edited by Kendra Fiddler)

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