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Rain-Boot Brand Created by Students
Post Time:28/06/2017 Browse Number:

  In the near future, global consumers will be able to buy Jinhua-made rain boots, the first batch of products created under the self-owned brand of the Zhejiang Hehe Plastic & Rubber Co., Ltd., on Amazon. One of the company’s officials said that the increase in sales performance is not the only purpose of e-commerce. Its main purpose is to build and promote the company's brand, to establish its marketing channel, to build its customer base, and to encourage its transformation and upgrade.

  The company has successfully finished all of its the necessary steps to enter the market within just three months, including market positioning, product design, and entering overseas markets. The company’s success is owed to a professional and efficient e-commerce team that consists of over ten members. Apart from two teachers—Jin Chuanhan and Chen Ran, all of the other members are students from the Jinyi Network Economy College of Jinhua Polytechnic. They deal seriously with everything from the design of sealing stickers on shoe boxes to the choice of which ports to deliver goods to based on cost and efficiency.

  Jinyi Network Economy College is the first network economy college in the Zhejiang province. Its educational mission is to nurture talented individuals who have the ability to do e-business. All of the members in the school have different identities. Teachers may be general managers or directors of operations, while students may be staff members of different companies. Xu Tengfei, deputy party chief of the Jinyi Economy College, said that the traditional enterprises need to be transformed and that the college can provide related talent and experience. Therefore, students and enterprises can grow together through cooperation, thus perfectly combining education and social needs. (By Lang Qinyu, translated by Luo Junying, edited by Xiamara Hohman)

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