|YICF Expands due to CIIE’s Spillover Effect|
The healthy food with fantastic taste sold by Shanghai Yoshimaru Trading Co., Ltd. attracted many people at the 3rd China International Import Expo (CIIE). On November 13, this Japanese food was exhibited again at the 2020 Yiwu Imported Commodities Fair (YICF).
This year’s YICF came closely after the CIIE and attracted more than 80 exhibitors from the Shanghai CIIE, far surpassing the 26 overlapping exhibitors of the previous year. The CIIE’s spillover effect on the YICF increased the scale and level of the exhibition.
Shanghai Yoshimaru Trading Co., Ltd. focuses on import and export trade with Japan. As its volume of import trade has shown an obvious upward trend in recent years, it has become the go-to agent of many Japanese brands in China.
Cultural elements also shone at the YICF. As one of the supporting activities of the YICF, the second Zhejiang International Sister City Exchanges Exhibition attracted 32 representatives from 24 countries. They set up 103 booths to promote local cultural tourism and specialty products. (By Gong Yan, translated by Wei Han, edited by Kendra Fiddler)