The healthy food with fantastic taste sold by Shanghai Yoshimaru Trading Co., Ltd. attracted many people at the 3^rd China International Import Expo (CIIE). On November 13, this Japanese food was exhibited again at the 2020 Yiwu Imported Commodities Fair (YICF).

This year’s YICF came closely after the CIIE and attracted more than 80 exhibitors from the Shanghai CIIE, far surpassing the 26 overlapping exhibitors of the previous year. The CIIE’s spillover effect on the YICF increased the scale and level of the exhibition.

Shanghai Yoshimaru Trading Co., Ltd. focuses on import and export trade with Japan. As its volume of import trade has shown an obvious upward trend in recent years, it has become the go-to agent of many Japanese brands in China.

Cultural elements also shone at the YICF. As one of the supporting activities of the YICF, the second Zhejiang International Sister City Exchanges Exhibition attracted 32 representatives from 24 countries. They set up 103 booths to promote local cultural tourism and specialty products. (By Gong Yan, translated by Wei Han, edited by Kendra Fiddler)

   进博会“加码”进口展 推动经贸文化良性互动

   由于味道纯正、绿色健康，上海吉丸商贸有限公司销售的日本食品在第三届中国国际进口博览会上大放异彩，如今，它们也被带到了2020中国义乌进口商品博览会的现场。

   本届进口展紧连进博会，吸引了80多家上海进博会参展商，远超上届26家的规模，充分承接并放大了进博会的溢出效应，提升了办展规模和档次。上海吉丸商贸有限公司主要从事与日本的进出口贸易，近些年，进口贸易额和占比均呈明显上升趋势，已成为不少日本品牌在中国的一级代理商。

在进口展里，文化的元素同样闪耀光芒。作为进口展配套活动之一，浙江省第二届国际友城交流展共有来自24个国家32个省市代表参加，设展位103个，推介当地文化旅游和特色产品。

(龚艳)