On December 29, organized by the Yiwu Market Development Committee, the series of Yiwu specialty livestreaming was first launched in Lizhai Village. Invited by the committee, 8 internet celebrities with hundreds of thousands of online followers started livestreaming at 13 Yiwu sesame candy workshops in Lizhai. Consumers around the country were able to watch the candy processing and purchased candies through the livestream.

A director from the e-commerce department of Yiwu Market Development Committee said that the livestreaming can not only help local specialties to open up a new market, but also change the traditional business philosophy of companies and villagers. It is beneficial for them to move the traditional offline business to an online environment.

Li Zhengbang, Party branch secretary of Lizhai Village, said that the sesame candy of Lizhai has a history of 60 to 70 years. With the improvement of packaging technology and logistics, the sesame candies of Lizhai have been sold nationwide by e-commerce. In 2020, the total sales of sesame candies reached nearly 6 million RMB. (By Wu Fengyu, translated by Li Ziyi, edited by Kendra Fiddler)