On December 29, at the ceremony of centralized procurement and delivery for high-quality agricultural products from Wuyi, 1375 agricultural products were ready to be on their way of getting shipped to customers in Lanxi, Pan’an, and other places. In 2021, the online retail sales of agricultural products in Wuyi exceeded 2 billion RMB.

For agricultural products to sell better, the selling pattern has to be changed with more selling channels and a bigger sales platform. During the pandemic, Wuyi government applied the online sales platform to help farmers sell products, making a win-win solution for customers, brand operators, and the digital information officers.

Thus the digital reform has been well adopted to creating an innovation example of agricultural product sales. Through accurate matching of back-end information and achieving production and marketing information matching, this digital application is of great help for the marketing information docking of bulk and primary agricultural products. The platform is also connected to those more widely known like Agriculturalexpoonline, Taobao.com, and Meituan.com, making it easier for local high-quality and organic agricultural products to sell better. (By Zhang Chenbo, translated by Lin Yuqin, edited by Mariam Ayad)