Hengdian Promotes Film and TV Industry
发布日期:2022-10-20 浏览次数:

As the largest base and a dream factory of China’s film and television industry, Hengdian has shortened the gap with the film and television industries of developed countries while the overseas pandemic situation is still severe and complex. Hengdian has focused on telling Chinese stories, spreading Chinese culture around the world, and comprehensively expanding the influence of Chinese culture with films and television shows, making the film and television industry a cultural impetus for Jinhua to build a high-level inland open hub city.

According to a report on the industrial indexes of Hengdian’s film and television industry in the second quarter of 2022, the internationalization index of Hengdian’s film and television industry is 109.49, a month-on-month increase of 5.23%. This indicates that an increasing number of Hengdian products have become cultural intellectual property known to the world, and Hengdian has enhanced the influence of Chinese culture overseas.

It was put forward at the 15th Zhejiang Provincial Party Congress that Hengdian should build an international innovation center for the film and television industry and at the 2nd Plenary Session of the 8th Jinhua Municipal Party Committee that Hengdian should focus on building and developing an international hub for cultural exchanges. The 2nd Plenary Session of the 16th Dongyang Municipal Party Committee recently made the Decision on Accelerating the Construction of the Hengdian International Film and Television Innovation Center, proposing to establish “six systems” and “six demonstrations” in about five years. One of the systems is the international communications system, which will help to make Chinese films and television shows an important window for the world to understand China.

In 2021, Chen Lijuan, president of the Dongyang Hengdian Film and Television Industry Research Institute, began to compile the “Hengdian indexes.” “We constructed the indexes with Tsinghua University and Zhejiang Gongshang University. Hengdian indexes are based on six sub-indexes: the cluster index, development environment index, influence index, innovation index, internationalization index, and prosperity index. Relevant reports have been launched quarterly since 2021, which have reflected the comprehensive development of Hengdian’s film and television industry,” said Chen. The five reports released since 2021 have witnessed a rise in Hengdian’s internationalization index.

In addition to the major projects which were launched in 2021 with a total investment of 38 billion RMB, the management committee of the Hengdian Film and Television Industry Cluster Zone has planned to implement another 30 key projects with a total investment of 38.3 bn RMB this year, among which “two cities and one park” will play a pivotal role. The “two cities” are the Hengdian Film and Television Creative City and the Hengdian Film and Television Props Trading City. The “one park” refers to the Hengdian Film and Television Industrial Park. In addition, Hengdian will build 29 high-tech studios that reach international standards, including one with the largest square footage in the world. To date, 12 studios have been completed, and it is estimated that 25 studios can be put into operation by the end of the year.

While attracting international actors and directors to pursue their dreams in Hengdian, Hengdian has also accelerated its pace of going global since 2018. Every year, it sends teams to participate in international film and television events such as the Russian Film and Television Forum organized by ROSKINO, the Cannes Film Festival, the Busan International Film Festival, the Asia TV Forum & Market (ATF), the Hong Kong International Film & Television Market, and more. In this way, Hengdian has helped more overseas film and television companies and practitioners become familiar with its film and television industry.

“Internationalization is the only way to achieve high-level industrial development,” said Chen Wandong, director of the Hengdian Film and Television Industrial Development Service Center. He stated that Hengdian gathers high-end resources from all over the country and even the world, and strives to build a good platform for everyone to show themselves well and produce quality work. Hengdian has advanced the construction of a digital reform system, improved its industrial processes, regulations, and ecosystem with digital technology, and strived to build a modern film and television industrial system.

From January to August 2022, the Hengdian Film and Television Industry Cluster Zone achieved a revenue of 15.799 bn RMB, a year-on-year increase of 18.26%; the tax revenue was 773 mn RMB, increasing by 18.55% year on year; the film and television companies above the designated size achieved a revenue of 7.764 bn RMB, a year-on-year increase of 68.6%. Facing the overall recession of the industry in China, Hengdian is still performing excellently. (By Lu Fayang,, photographed by Li Jianlin, translated by Jin Haiqiong, edited by Kendra Fiddler)

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