In the machine shop of the Sunshine Co. in Zhejiang, workers are busy producing leisure parts. At the manufacturing site, a series of operating activities including bending and punching need only one person to complete the work. After the automated production line was put into operation this year, Sunshine was able to reduce manpower by two-thirds, and the output is much higher than the semi-automated workshop. The company has introduced a total of six automated production lines like this.

Yu Guowen, executive vice president of the company stated that to cope with the strong competition in the domestic and foreign leisure goods markets, the company has developed sales channels through various venues, and they have created more than 10 livestreaming rooms on separate platforms. In the peak season for camping, the daily sales of the Tiktok platform alone reached more than 100,000 RMB.

At present, there are 69 industrial leisure product companies in Wuyi, and the output of tourism and leisure products accounts for more than 30% of the country. Of this figure, the output and export volume of outdoor products account for more than 40%. There are more than 20,000 employees in the industry, and the output value in the first half of the year reached 3.049 billion RMB, a year-on-year increase of 7.9%. Since the beginning of this year more than 80% of the camping equipment manufacturing companies have increased their revenue by more than 50%. (By Zhang Chenbo—Jinhua Daily, translated by Zhang Jiajia, edited by Daniel Haws)