Affected by the pandemic, it costs much more for domestic enterprises to go abroad to participate in exhibitions. In order to solve the difficulties of small and medium-sized enterprises going abroad to participate in exhibitions, Jinhua city is encouraging foreign trade enterprises to expand their market by grabbing orders with the help of a new mode: exhibition representative service.

A few days ago, the 2022 Indian Home Decoration, Gifts and Household Goods Exhibition, and Jinhua Brand Silk Road Tour, which was jointly sponsored by the Municipal Bureau of Commerce and the Municipal Council for the Promotion of International Trade, was held at the India Expo Center in New Delhi. A total of 15 enterprises from Jinhua participated in the exhibition through the service. The products on display included pet toys, fitness equipment, baby toys, packaging, and household cleaning products, among others.

Exhibition representative service refers to a new two-line integration mode. When the enterprise personnel cannot reach the exhibition site, the exhibits leave the country and entrust overseas branches, partners, overseas Chinese, etc., or entrust the exhibition company to organize the on-site staff to take charge of the on-site reception instead of the exhibitors, and the international buyers conduct online negotiations with the enterprise personnel through the communication tools at the booth site.

Exhibition representative service has built a new bridge to maintain old customers and tap new customers so that enterprises can find new consumer breakthroughs despite the effect of the pandemic.

By Luo Wei

Translated by Huang Dan

Edited by Mariam Ayad

受疫情影响，国内企业想要出国参展，成本相当高。为解决中小企业出国参展困难，我市鼓励外贸企业借助“代参展”新模式，拓市场抢订单。

日前，由市商务局、市贸促会共同主办的2022年印度家居装饰、礼品及家庭用品展览会暨金华品牌丝路行活动在新德里印度博览中心开展。我市共有15家企业通过“代参展”形式参与展会，参展产品涵盖宠物玩具、健身器材、婴童玩具、包装、家居清洁用品等。

“代参展”是指在企业人员无法到达展会现场的情况下，展品出境委托驻外的分支机构、合作伙伴、华人华侨等，或委托展览公司组织现场工作人员代替参展企业负责现场接待，国际采购商通过展位现场的通信工具，与企业人员进行线上洽谈的双线融合新模式。

“‘代参展’搭建了维护老客户和挖掘新客户的新桥梁，让企业在受疫情影响的大环境下，找到新的突破口。”