On September 15, the launching ceremony of Taobao Global Shopping and Cainiao International’s “One City, One Warehouse” plan was held at Cainiao Kaichang Yiwu Bonded Warehouse.

At 2:00 a.m. on September 16, in this bonded warehouse, Chen Jie, also referred to as Kiki, a livestreamer with 10,568 million followers on Taobao, was promoting goods through livestreaming. The 12-hour live broadcast that day attracted nearly 6,683,500 viewers, and some products were sold out in seconds.

After the implementation of the “One City, One Warehouse” plan, Taobao Global Shopping will use the new model of “livestreaming + cross-border e-commerce” to introduce live broadcasting into Cainiao’s bonded warehouses, allowing consumers to have a wider choice of imported goods and experience bonded warehouses’ efficient logistics service. “One City, One Warehouse” plans to create a “national tour” of warehouse broadcasting, bringing live broadcast rooms into Cainiao’s 57 bonded warehouses, covering 27 cities, establishing each city’s own benchmark warehouse, and providing localized services.

Lou Jiantao, director of Taobao Global Shopping, said that Taobao Global Shopping is Taobao’s earliest cross-border platform, with nearly 100,000 Chinese buyers and businessmen active all over the world. It is constantly exploring overseas products for Chinese consumers. Cainiao International is an important partner and “sister company” of Taobao Global Shopping. Relying on Cainiao’s bonded warehouses and distribution systems, Taobao Global Shopping can achieve comprehensive improvement in types of products and logistics timeliness, and help cross-border merchants overcome many impacts of uncertain factors such as the current global epidemic.

At the beginning of this year, Cainiao’s first bonded warehouse live broadcast base settled in Yiwu. With the bonded warehouse under the supervision of customs, the base provides new sales channels and business opportunities for cross-border merchants.

Niu Cong, head of the innovative livestreaming channel of Cainiao International, said that “One City, One Warehouse” has created a new model of cross-border e-commerce sales. “We use the model of direct delivery from bonded warehouses to open up the whole linked chain, from product selection, warehouse stocking, and live broadcasting to logistics and distribution. Bulk purchases are stored in the bonded warehouse in advance, which greatly reduces logistics and procurement costs. Products ordered by consumers from Cainiao warehouses can be received in 2-3 days on average.”

For a long time, Yiwu Bonded Logistics Center has been actively responding to the call of the government, expanding the scope of the cross-border e-commerce comprehensive pilot zone, optimizing the list of cross-border e-commerce retail imported goods, promoting business development, and serving and helping companies to expand supply channels. The warehouse broadcasting model will become a new engine for the business development of the center. (Text and photo by Wu Fengyu, translated by Shen Yingying, edited by Kendra Fiddler)