On June 15, the official Amazon themed forum was held at the Yiwu International Expo Center. “The global retail industry is rapidly shifting towards e-commerce, and there is a significant trend towards global B2B e-commerce...” With these words, the person in charge of Amazon’s major customer business in the new purchasing region opened the main forum under the theme of “Global Enterprise Direct Procurement of New Channels: Helping Chinese Sellers Reach Overseas Users.”

This forum, using Amazon’s global resources, aims to integrate cross-border e-commerce and regional industries. The goal is to speed up the digital transformation of industries and promote high-quality foreign trade development. Through the collaboration of businesses and industry stakeholders, China’s export-oriented cross-border e-commerce will experience accelerated growth. The forum included keynote speeches on various topics, such as “Opportunities for Apparel and Accessories in the Cross-Border Market,” “Empowering China’s Manufacturing Transformation and Upgrading, Building Global Brands,” “Analysis of Amazon Global Store 2023 Policies and Entry Strategies,” “Multidimensional and Robust Cross-Border Logistics and Warehousing Solutions.” During the forum, participants engaged in discussions and shared ideas on the forum’s theme. Guests also exchanged their experiences and discussed relevant case studies, fostering a valuable exchange of knowledge and insights. (By Fu Bailin)