First half of the year, the Yiwu China Commodities City Exhibition Group led Yiwu enterprises to Indonesia to secure orders.

To prepare for the 2023 Indonesia International Gifts & Housewares Expo, a pre-event briefing was held to cover topics such as visas, participation procedures, and site inspections.

Yiwu companies participating in this exhibition made meticulous preparations for their trip to Indonesia.

One of the exhibitors, Gui Haiqin, carefully inspected more than 100 products that were to be showcased in Indonesia.

The 2023 Indonesia International Gifts & Housewares Expo, which began in 2019, has already successfully completed two editions. It is currently the largest and most professional B2B exhibition for gifts and household items in Indonesia. The event took place from August 24 to 26, 2023, at the Jakarta International Exhibition Center. The exhibition featured four main sections showcasing everyday products, kitchenware and tableware, storage and organizational items, as well as gifts and promotional items. The event was expected to attract over 12,000 professional buyers from Indonesia and neighboring countries like Malaysia, the Philippines, and Thailand.

Participating in international exhibitions is the most direct and effective way for foreign trade companies to secure overseas orders. According to feedback from various foreign trade factories, exhibitions contribute significantly, accounting for 30% to 50% of new customer acquisitions. A major Yiwu-based foreign trade company stated that their primary channels for foreign trade orders include exhibitions, social media, and referrals from existing customers. Impressively, orders secured through exhibitions and subsequent follow-up interactions make up more than 90% of their total orders.

Indonesia, the largest economy in ASEAN and the fourth most populous country globally, has consistently maintained a growth rate of 5%. In 2022, Indonesia’s GDP reached 1.28 trillion USD, ranking it as the 16th largest economy worldwide and the 8th in terms of purchasing power. This solidifies Indonesia’s position as one of the most significant and dynamic markets in Southeast Asia.

Since the launch of the 2023 Indonesia International Gifts & Housewares Expo, the Commodities City Exhibition has received numerous inquiries from interested companies, leading to a rapid booking of all available booth spaces. With support from the Municipal Party Committee and Government, as well as guidance from the Municipal Bureau of Commerce and the Foreign Affairs Office, the Yiwu Group successfully secured 54 exhibition booths. Furthermore, an exclusive overseas exhibition area was established for the Yiwu International Fair. A total of 41 enterprises from Yiwu and its neighboring regions participated, spanning a diverse range of industries including daily essentials, quilting, gift packaging, handicrafts, small household appliances, jewelry, toys, and stationery. The person in charge of the Commodities City Exhibition noted that this move to Indonesia is a significant step for the Yiwu China Small Commodity City brand, marking its expansion into Southeast Asia and its effort to support local businesses in exploring this promising market.

In the second half of this year, amidst the complex landscape of foreign trade, Yiwu is once again embarking on a journey to explore the Southeast Asian market with its significant population of 670 million people. (By Wu Fengyu)

据介绍，2023印尼礼品展于2019年首次举办，已成功举办两届，是目前印尼规模最大且最专业的礼品及家庭用品B2B展会。本届展会将于2023年8月24日—26日在印尼雅加达国际展览中心举办。展会设置了日用产品、厨房及餐桌用品、储物及收纳用品和礼品及赠品等四大展区，预计将吸引来自印尼及马来西亚、菲律宾、泰国等周边国家的超过12000名专业采购商到场参观。

出国参展是外贸企业获取海外订单最直接、最有效的途径，不少外贸工厂反馈参展获客比重为30%—50%。商城展览在开展“四大双千”走访时，义乌某大型外贸企业反馈，其外贸接单主要渠道是展会、社交媒体、老客介绍等，通过展会获客+再拜访促成交易获得的订单，占比超过90%。

据介绍，印尼作为东盟最大的经济体，是全球第四人口大国，经济长期保持5%的增速，2022年印尼GDP达到1.28万亿美元，位居世界第十六位，购买力水平世界排名第八，被认为是东南亚最重要、最有活力的市场之一。

2023印尼礼品展招展启动后，商城展览就接到了很多企业的咨询，展位很快就被预订一空。“在市委、市政府的支持下，市商务局、外事办的指导下，我们义乌团组拿到了54个展位，并特设义博会海外展区，共有41家义乌及周边县市优质企业抱团参展，涵盖日用百货、绗缝、礼品包装、工艺品、小家电、饰品、玩具、文具等多个行业。”商城展览相关负责人告诉记者，这次远赴印尼参展也是“义乌中国小商品城”品牌出海的重要举措之一，旨在帮助市场主体开拓东南亚市场。

今年下半年，面对错综复杂的外贸形势，义乌这艘小商品的“航空母舰”再次扬帆出海，去开拓拥有6.7亿人口的东南亚市场。（全媒体记者 吴峰宇 实习生 陈崚川 文/摄）