On August 23, the China’s Brands Expand to Africa Conference, which was jointly hosted by the African e-commerce platform Egatee and the Yiwu market’s official platform, Chinagoods, was held in District 4 of the International Trade City. More than 300 domestic manufacturers and brand traders participated in the event.

In this conference, attendees shared trends and hot topics in cross-border industries in Africa, discussed the strategic layout and cooperative development of Chinese brands in the African market, created an alliance for brands going overseas, and conducted in-depth discussions on how to achieve efficient growth in exports to Africa.

The “Talk on Africa” forum, as the highlight of this conference, was jointly attended by representatives from companies such as Egatee, Speedaf Express, PalmPay, Zhijie Yuangang, and YiPay. They shared their experience in and insights on China-Africa cooperation, and exchanged ideas around new business opportunities in the African markets.

During the discussion, attendees unanimously agreed that Africa is a blue ocean market worth exploring with great effort. Currently, Chinese brands have gradually entered the fast lane of development in Africa, with huge potential and unlimited possibilities. However, profits and risks still coexist. In the process of seeking development, companies must strengthen their core competitiveness and focus on differentiating from the competition in order to remain dynamic in the blue ocean trend.

On the same day, Chuanyin Group, Mall Group, and Egatee jointly launched the Egatee Global platform, becoming another highlight of the conference. This platform will provide comprehensive support for the rapid expansion of Chinese brands in the African market, and help China-Africa economic and trade cooperation reach a new level.

This event is the fifth ecological conference of the “Brands Going out Season” activities in Yiwu Small Commodities City, opening up a wider prospect for brands to enter into the African market. At the same time, more and more excellent domestic brands are selling more high-quality products overseas faster through these “brands going out” plans.

According to statistics, from January to July this year, Yiwu’s imports and exports with Africa reached 59.2 billion RMB, an increase of 31.6%. (Text and photo by Wu Fengyu – Yiwu Business Daily, translated by Shen Yingying, edited by Kendra Fiddler)

8月23日，由非洲电商平台Egatee和义乌市场官方平台Chinagoods联合主办的中国品牌出海非洲生态大会，在国际商贸城四区召开，300多名国内厂商和品牌商参加活动。

本届大会分享非洲跨境行业趋势和热点话题，共同研讨中国品牌在非洲市场的战略布局和合作发展，打造品牌出海生态联盟，并围绕如何实现出海非洲高效增长开展深度探讨。

“对话非洲”论坛作为本届大会的亮点，Egatee、速达非、Palmpay、智捷元港、义支付等企业代表共同参与其中，分享了各自在中非合作中的经验和见解，围绕非洲市场新商机进行经验分析和心得交流。

在探讨中，各嘉宾一致认为，非洲是值得用心去深耕的蓝海市场，目前中国品牌出海非洲已逐渐步入快车道，未来潜力巨大，具有无限的可能性，但收益与风险依然共存，企业在寻求发展的过程中必须加强自身的核心竞争力，注重差异化竞争，才能在这一片蓝海大潮中立于不败之地。

当天，传音集团、商城集团和Egatee共同启动了Egatee Global平台，成为大会的另一亮点。这一平台将为中国品牌在非洲市场的迅猛扩张提供全方位支持，助力中非经贸合作迈上新台阶。

本次活动为义乌小商品城“品牌出海季”系列活动第5场生态大会，为品牌出海非洲市场打开了更宽的局面。同时，越来越多的本土优秀品牌通过品牌出海计划，将更多优质商品更快地销往海外。

据统计，今年1~7月，义乌对非洲进出口592.0亿元，增长31.6%。（义乌商报  全媒体记者 吴峰宇 文/摄）