Young Job Seekers Prefer Mobile Apps
“Compared with last year, this year the proportion of post-‘95s (people who were born after the year of 1995) job seekers in Yiwu has increased significantly. Furthermore, these young people are very different from the older generations in terms of their method of job seeking, career choice, and career planning: about 70% of them apply for jobs through the Internet on their phones, trending away from in-person or website applications,” said a director from an employment agency in Yiwu.
“Before 2019, I published recruitment information and received resumes all over the country via our website. Now, most business is conducted through the mobile Internet,” said Pan Meizhen, account manager of Soucai.com.
Soucai.com is one of the first agencies in Yiwu to explore online job-seeking. In the past 20 years, online recruitment service had been its main business. However, since last year, they have found that fewer and fewer people are visiting their website. Upon investigation, they discovered that many people prefer finding jobs by mobile Internet, such as WeChat and other apps, instead of company websites. Feedback from the recruitment offices in colleges and universities has also verified this tendency: young job seekers are inclined to search for jobs by mobile phone, which they can check at any time.
“In order to cope with the changes in the recruitment market, we launched our app for recruitment on app stores while keeping the existing website up and running,” stated Pan. “We optimize the app's structure and facilitate ease of contact for customer service since young people prefer to use apps. We also continuously release news about job fairs, campus job fairs, part-time job information, and other content through WeChat groups. This year, more than 70% of the recruitment business of Soucai.com has come from mobile users, using WeChat and other apps.
Dai Yunjie, who is engaged in app development, said that since the beginning of 2019, his company has been collaborating with five different employment agencies to help them develop or optimize mobile recruitment applications.
Huang Qiang, a senior human resources manager in Yiwu, believes that with the popularity of smartphones, the mobile Internet—apps—is expected to quickly replace traditional recruitment websites for employment agencies.
“The proportion of post-‘95s is gradually increasing among young job seekers who are in multiple WeChat groups to find part-time jobs. Basically, they all have a college degree or higher,” said Pan. Most of the young people nowadays are well-educated and have a number of skills, therefore they easily adapt to more part-time positions; some of them are committed to becoming a “slash youth.” (By Zhou Lujiang, translated by Li Ziyi, edited by Kendra Fiddler)