Jiale Dairy in Jinhua

Post Time: 2020-05-06

It takes no more than six hours from Jiale’s fresh Jersey milk coming off the production lines of Jinhua Haihua Dairy Co., Ltd. to being placed on shelves in Shanghai and Nanjing. Xia Jiping, chairman of Zhejiang Jinhua Jiale Dairy Industry Co., Ltd., says that Jiale is now known as a high-end brand of fresh milk in the Yangtze River Delta region.

Milk sources dictate milk quality. At present, the number of pure Jersey cows is less than 1% of the total number of cows in the world. Jersey cows outshine ordinary cows because of their milk’s high content of milk fat and milk protein. Jiale’s Jiufeng Ranch introduced 295 Jersey cows in 2017. Now the cows have multiplied to more than 600, producing five tons of milk daily.

In 2000, when the three dairy giants of Mengniu, Bright Dairy, and Yili were competing fiercely, Jiale processed milk products for them. Xia perceptively proposed that the control of a high-quality milk source would determine core competitiveness, and began to implement a 20-year plan.

In the past 20 years, with the strong support of Jinhua’s government, Jiale has built a milk source base with 15,000 cows by building a large-scale ranch, constructing large-scale breeding communities, investing in large-scale farming, and providing technical services. “About 60% of the cows in Zhejiang are in Jinhua, and most of the cows in Jinhua are in various breeding communities created by Jiale. Jiale is currently the largest cow-breeding base in Zhejiang Province,” says Xia.

Jiale has established many subsidiaries to support cow raising. For example, Jiahui Agriculture Co., Ltd. owns a base that covers an area of over 328 acres and grows corn silage for forage for the cows. Zhejiang Jinshen Cow Development Co., Ltd., the largest feed company in Jinhua at present, specializes in cow feed and veterinary medicine. Jinhua Jiayi Packaging Co., Ltd. provides packaging services for dairy products. Jinhua Youkai Dairy Co., Ltd. focuses on R&D and the market of dairy end products such as butter, cream, and cheese. Jinhua Haihua Dairy Co., Ltd. is dedicated to dairy product processing. It has taken Jiale 20 years to complete the whole industrial chain from grass planting, feed processing, and cattle raising to dairy processing and finished product packaging.

The Jinhua Municipal Agriculture and Rural Bureau has inspected the reconstruction project of Jiale Jiufeng Sightseeing Ranch, which covers about 185 acres. The reconstruction project has not only improved some basic production and breeding facilities, but also built supporting facilities for sightseeing, mainly including an animal interaction area, an ecological botanical garden, a dairy museum, a center for agricultural product exhibition and marketing, and a center for tourists to learn about and experience the modern processing of dairy products. Jiale strives to build the most distinctive modern agricultural ranch in the Yangtze River Delta region, which integrates milk production, processing and sales, leisure agriculture, and online shopping.

“To integrate livestock husbandry and tourism is to extend Jiale’s industrial chain, shape Jiale’s brand, establish an important carrier of education, and promote the revitalization of the dairy industry. Consumers can see the production process of good milk through factory and ranch tours, which helps to enhance the reputation of Jiale’s brands,” says Xia. (By He Hui, translated by Jin Haiqiong, edited by Kendra Fiddler)

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