Jinhua Ranks First for Cross-Border Online Sales
In order to effectively contain the COVI-19 pandemic, a specific team responsible for Jinhua’s exports held a cross-border e-commerce conference, implemented the top ten activities of cross-border e-commerce, issued The Eight Support Policies for Cross-Border E-Commerce in Jinhua City, and instituted action plans such as new services for digital life, livestreaming e-commerce, industrial support, and more. Generally speaking, Jinhua’s e-commerce is showing upward momentum.
Facing the challenges of the pandemic, cross-border e-commerce seized the opportunity to develop, and the team actively guided companies to expand to international markets. From January to June, Jinhua held a total of 61 resource training support activities, including trainings on Alibaba platform for international customers, Google, Shanghai TENDATA Co., Ltd., and more, serving over 8,000 companies. There are 9,921 companies in Jinhua on the Alibaba international platform, of which more than 1,080 are newcomers in 2020. The total turnover resulting from this work exceeds 8.7 billion RMB (online transactions exceeding 1.7 billion RMB), with a year-over-year increase of 120%.
“Our city has concentrated on competitive products. For instance, during the severe pandemic period, beauty products, heavy-duty gardening tools, and exercising equipment were the top three selling products worldwide on the Amazon platform. Since Jinhua is the main production area of these three types of products, it cultivated a large number of cross-border e-commerce sellers by leveraging its advantages of complete and organized industrial support system and industrial cluster,” said the manager of the department of trade service and e-commerce at the Jinhua Municipal Commerce Bureau. He also mentioned that some companies with strong adaptability have achieved their expected sales targets by adjusting their operating focuses and business strategies.
Meanwhile, domestic e-commerce in Jinhua is thriving. According to statistics, as of June 20, Jinhua’s retail sales reached over 9 bn RMB through various special livestreaming activities such as 1688’s “Livestreaming Day,” the site Mushroom Street, and the “Global Purchase” event of Pinduoduo. Through self-promotion by livestreaming, the sales of Jinhua Laojiekou Food Co., Ltd. totaled more than 150 m RMB in the first half of 2020, an increase of more than 20%.
In addition, Jinhua’s e-commerce companies satisfied the needs of various consumer groups through these platforms and by selling under different brand names, increasing their sales rapidly. “In the first half of this year, our company’s sales exceeded 600 m RMB, of which business through the Pinduoduo platform accounted for more than 50%, and Yunji and Tmall accounted for more than 30%,” said the manager of Yiwu Pincai Socks and Knitting Co., Ltd.
According to statistics, from January to June this year, sellers on the 1688 platform exceeded 80,000, including more than 14,000 newcomers. In the first half of this year, cumulative sales reached 39.8 bn RMB, an increase of 15% year-over-year. Jinhua ranks first in the province in terms of both sales and growth rate. (By Luo Yi, translated by Zhang Jiajia, edited by Kendra Fiddler)