n September 29, the promotion meeting of the 27th China Yiwu International Commodities (Standards) Fair was held in Guangzhou Yuexiu International Congress Center, with the attendance of resident foreign businessmen from more than 30 countries, including the United States, Columbia, France, and Spain, as well as representatives from relevant chambers of commerce, associations, and companies in Guangzhou.

The 27th Yiwu Fair, including 3,600 international standard booths, will be held on October 21 to 25 at Yiwu International Expo Center in Yiwu, Zhejiang. To better facilitate overseas buyers and promote transactions, several online trade matchmaking activities will be held, during which overseas buyers can directly talk with exhibitors to learn more information about the products.

This year’s Yiwu Fair will particularly focus on inviting domestic chain supermarkets and convenience stores, specialized wholesale markets, and online sellers. The Fair will also invite representatives of Fortune 500 companies and world renowned sourcing companies for supermarkets. Besides, two matchmaking conferences for domestic trade will be held to help exhibiting companies transform foreign trade to domestic sales.

Additionally, the Fair will follow the popular marketing pattern of inviting overseas internet celebrities to publicize the occasion via livestreaming. Those celebrities will livestream on the Fair’s official website or social media, so as to portray the image of a specialized trade fair and enhance the Fair’s overseas popularity and brand awareness.

9月29号，第27届中国义乌国际小商品（标准）博览会推介会在广州越秀国际会议中心举行。来自美国、哥伦比亚、法国、西班牙等30多个国家的常驻中国外商，以及广州市相关商会、协会、企业参会。

10月21日-25日，第27届义博会将在义乌国际博览中心举行。本届展会设国际标准展位3600个。为更好地促进贸易对接，本届义博会将组织数场线上贸易对接活动，通过直接连线方式让境外买家更直观地了解产品信息，促进贸易达成。

同时，本届义博会将大力拓展内贸市场，着重邀请国内链锁超市（便利店）、专业批发市场、网络平台卖家等参会采购；今年将邀请世界500强或全球知名超市采购企业代表参加义博会；并将举办两场国内贸易对接会，为参展商外贸转内销提供平台支持。

本届义博会拟邀请海外网红现场直播展会盛况。结合义博会展会行业特性，选择符合展会要求的外籍网红主播，在自有官方网站和社交平台上同步直播，借助目前盛行的红人营销模式及其带来的强大效应，进一步塑造义博会的专业贸易展形象，提升其海外曝光量和品牌知名度。