n September 29, the promotion meeting of the 27th China Yiwu International Commodities (Standards) Fair was held in Guangzhou Yuexiu International Congress Center, with the attendance of resident foreign businessmen from more than 30 countries, including the United States, Columbia, France, and Spain, as well as representatives from relevant chambers of commerce, associations, and companies in Guangzhou.

The 27th Yiwu Fair, including 3,600 international standard booths, will be held on October 21 to 25 at Yiwu International Expo Center in Yiwu, Zhejiang. To better facilitate overseas buyers and promote transactions, several online trade matchmaking activities will be held, during which overseas buyers can directly talk with exhibitors to learn more information about the products.

This year’s Yiwu Fair will particularly focus on inviting domestic chain supermarkets and convenience stores, specialized wholesale markets, and online sellers. The Fair will also invite representatives of Fortune 500 companies and world renowned sourcing companies for supermarkets. Besides, two matchmaking conferences for domestic trade will be held to help exhibiting companies transform foreign trade to domestic sales.

Additionally, the Fair will follow the popular marketing pattern of inviting overseas internet celebrities to publicize the occasion via livestreaming. Those celebrities will livestream on the Fair’s official website or social media, so as to portray the image of a specialized trade fair and enhance the Fair’s overseas popularity and brand awareness.