The Cyberspace Administration of Jinhua Municipal Party Committee and the Publicity Department of the Yiwu Municipal Party Committee have been giving full play to the communication resources of cross-border e-commerce and foreign merchants and companies in Jinhua in order to build a multi-level and three-dimensional international communication matrix, transforming the advantages of the trade hub brought by the Belt and Road Initiative into an online international communication project called “Jinhua Hub” to convey China’s new-era stories globally.

The government is integrating the main body of communication and creating a circle of non-governmental community. Through tripartite cooperation with universities, companies, and local organizations such as cross-border e-commerce companies, the government has planned many activities—like the Jinhua Brand Silk Road Tour and Jinhua-Africa Economic and Trade Cloud Matchmaking Conference—and established network communication channels with more than 250 African businesses and associations. The Best Jinhua, Watch Wu Opera, Prosperity Tide of Nations, and China-Africa Hand in Hand were filmed to introduce the development of China. The relevant videos have been viewed more than 10 million times, translated into Spanish, German, Arabic, and other languages, and showed on Australian, Austrian, and other multinational TV stations for dissemination.

These videos address the issues of who, what, and how to convey Chinese stories, promote the spread of China’s brands and image globally, and spread the stories of the Chinese dream of creating wealth and pursue their dreams. (Translated by Wang Junwen, edited by Kendra Fiddler)